Anders Pettersson
Updated: Dec 30, 2020
April 1, 2017 by Anders Pettersson
Linguistic and cultural differences do not respect production schedules. If you do not take cultural context into consideration when translating your message, you can end up in trouble. Having lived in five different countries, I have often noticed this myself.
In Italy, you’ll find signs about face masks with forty words in bureaucratic language, no smoking signs consisting of 109 words of legal text and simple toilet signs made up of 122 words. What reason
Helsinki and Brussels apply bilingualism differently, with the Belgian capital clearly standing out. Here is what these bilingual cities can teach us when designing a multilingual website, along with
May 18, 2020 by Anders Pettersson What do American brands Taika, Vuori, Levätä, and startups Sisu, eero and Lumi Labs have in common? Their names all come from Finnish, and shows how brands look for u