Anders Pettersson
Updated: Dec 30, 2020
May 18, 2020 by Anders Pettersson
What do American brands Taika, Vuori, Levätä, and startups Sisu, eero and Lumi Labs have in common? Their names all come from Finnish, and shows how brands look for unique names in a language that is one of the most difficult to learn for English speakers
In Italy, you’ll find signs about face masks with forty words in bureaucratic language, no smoking signs consisting of 109 words of legal text and simple toilet signs made up of 122 words. What reason
Helsinki and Brussels apply bilingualism differently, with the Belgian capital clearly standing out. Here is what these bilingual cities can teach us when designing a multilingual website, along with
February 18, 2018 by Anders Pettersson Some brand names are more memorable than others, while a few even become synonyms for words, and present in everyday language. Can you come up with the next bran