How Do Brand Names Become Part of Everyday Language?

Updated: Dec 30, 2020

February 18, 2018 by Anders Pettersson

Some brand names are more memorable than others, while a few even become synonyms for words, and present in everyday language. Can you come up with the next brand name that will be used as a verb?

Read the article here.

Recent Posts

See All

An expat’s guide to British English

Do you think British English is just like international English? Think again. Here are my top tips for understanding your British colleagues. Read the article here.

Why Italians use dozens of words for simple instructions

In Italy, you’ll find signs about face masks with forty words in bureaucratic language, no smoking signs consisting of 109 words of legal text and simple toilet signs made up of 122 words. What reason

Why you should visit Helsinki and Brussels before designing a multilingual website

Helsinki and Brussels apply bilingualism differently, with the Belgian capital clearly standing out. Here is what these bilingual cities can teach us when designing a multilingual website, along with